Should Gay Rights Be Legal - 1580 Words

Differences are dreaded by society today just because of a misunderstanding created through incorrect information given. The only change that has been made from the past until now is that there are more of the community that are seen, not embarrassed, not afraid, and no longer willing to hide what makes us happy. Gays, Lesbians, and Transgender have been hiding amongst the ages from the Roman era until current 2012 and even though many look at the community as infection, it is truth that makes us afraid of what we do not understand compared to what is seen. Just like slavery and women’s right, Gay, Lesbian, Quire, and Bisexuals community have been faced with adversity. Gay rights are an ethical issue because there is limitation set for our community due to sexuality. Sexual discrimination is considering a candidate or worker unfavorably because of a person’s sex, or affiliation with a group or groups related with a specific sex. The law forbids discrimination based on sex when it comes to any aspect of employment, including hiring, firing, pay, job assignments, promotions, layoff, training, fringe benefits and any other term or condition of employment. Gender identity discrimination, on the other hand, is more specific to people who don’t conform to stereotypes of gender identity and/or gender expression. Recently, however, some courts have concluded that transgender persons are protected from discrimination under Title VII and other sex discrimination statutes. NeitherShow MoreRelatedWhy The Constitution Should Be Legal956 Words   |  4 Pagesdebate on whether the constitution should be changed to allow gays/lesbians legal status, whereby the partners are protected while in the institution of marriage is a heated debated which has been ongoing in many years. There are those states whereby the rights of gays/lesbians to have legal marriages have been recognized, but in most of the states their right to legal marriage have not been recogn ized. This essay looks at the reasons why the American constitution should be amended to ensure that allRead MoreGay Marriage Should Be Banned874 Words   |  4 PagesMany will probably disagree on the grounds that gay rights or same sex marriage should be banned or that it’s wrong under their religions. With that there are many factors that contradict against gay rights, such as religion, child adoption, and divorce just to name a few. Roger Severino, a graduate from Harvard Law School, and has a master in public policy claims the negative collusions that are against gay rights (924). Severino tells us that gay marriage conflicts with religious beliefs becauseRead MoreSame Sex Marriage Should Be Legal1144 Words   |  5 PagesGay Marriage There are many issues the revolve around same-sex marriage. Many issues like: Whether same-sex should be legalized and should there be an amendment on same-sex marriage? There are multiple side to view this, but gay marriage but in my opinion gay marriage is socially accepted. it should be legal and it does affect American teens in a broad spectrum of ways. There have been a lot of issues on whether or not same-sex marriage should be legal or not. According to Burns, â€Å" The unionRead MoreGay Marriage Should Be Legal Essay1666 Words   |  7 PagesSupreme Court ruled that the US Constitution guarantees the right for same-sex couples to marry in all 50 US states. Associate Justice Anthony Kennedy stated in the majority opinion: The court now holds that same-sex couples may exercise the fundamental right to marry. No longer may this liberty be denied to them. Marriage between same-sex couples continues to be a heated issue of debate in society today. Denying gay marriage affects gay and lesbian couples and lets people think that is acceptableRead MoreGay Marriage Should Be Legal in All States1632 Words   |  7 Pagesbeen Gay Marriage. Whether same-sex couples should be given the right to marry or even if same-sex couples should be given rights at all, this has been a contentious discussion which creates division and disunity thr oughout the country. The Supreme Court of the United States ruled that the Constitution guarantees a right to same-sex marriage. Gay marriage has been legalized in 17 states. But only 19 of 194 countries allow for gay marriage. Statistics show more than half the country supports Gay MarriageRead MoreGay Marriage Should Be Legal1205 Words   |  5 PagesRahime-Malik Howard Sociology 1301-93431 Gay Marriage Getting married is something that most people do when they find love, which it is an important event in their life. The GLBT (gay, lesbian, bisexual and transgender) community now get the legal right of same-sex marriage, which they have fought for throughout the years; on the other hand, some opponents of same-sex marriage have called for a constitutional change towards it. Although there were some countries that allowed gay marriage before the United StatesRead MoreDomestic Partnerships Should be Legal Essay961 Words   |  4 Pagesthe right for same-sex couples to marry. Shoul d gay marriages be legal? Clearly we as a nation are undecided on this issue. Gay rights groups are fighting for rights while religious groups are fighting against gay marriage. I do NOT believe it is fair to discriminate against gays for being together. America is a free country and people should be able to be in a relationship with whomever they desire. Gay marriage is only legal in a few states. In some of these states, the uniting of two gays isRead MoreSame Sex Marriage Should Be Legal1288 Words   |  6 Pagesbecome more open minded with human rights. As of right now, there are ten states that allow gay marriages to be legal. Ten out of fifty is not a lot, but it’s progress. Same-sex marriage is a hostile topic. Some people are against it and others are for it. I am for same-sex marriage because I believe that every human being should be allowed to marry the person they love. Everyone should be treated equal and given the same rights. Why should society have the right to determine who we love and chooseRead MoreGay marriage persuasive essay1663 Words   |  7 PagesGay Marriage in the United States The debate between whether gay marriage should be legalized or not has been a controversial topic recently. In the past twelve years, equal marriage rights have been legalized in 6 states of the U.S.. Eighteen states do not allow gay marriage and do not recognize civil unions. The other twenty six states allow civil unions, and some are debating legalizing gay marriage. Gay marriage should be legal across the United States. Not allowing gay marriage in any stateRead MoreShould Gay Marriage Be Legal? Essay911 Words   |  4 PagesShould gay marriage be legal? Gay marriage should be legal because as woman and man, all individuals have the same right in society; because same-sex couples can constitute a good based family; because it is just a way to make official a common union nowadays, even with the religious issue; because it is not related to polygamy; and because love matters and it does not differ in nature according to the sex of its object or the person who experiences it. The first reason why same sex marriage

How to Write a Term Paper Wiseessays.com - an in Depth Anaylsis on What Works and What Doesnt

How to Write a Term Paper Wiseessays.com - an in Depth Anaylsis on What Works and What Doesn't There are lots of samples on the site where a client can assess the writer's writing skills and fashion. Finally, you will find a definitely custom essay order. Should you ever make an attempt to come across the very best custom essay online writing service that might not fail you, congratulations, you might have picked ideal one particular. When you do a research, it's necessary for you to use a specific citation style. Phrase paper writing, since the name suggests suggests that the student is providing an assignment at the initiation of the program unit in which he's crucial to existing at the conclusion of the semester. Quite a few students is usually fearful of their upcoming life and its development. Furthermore, you can get plenty of students who try and combine studying with work and it's not uncomplicated. If you're a single of individuals students who need to advance pers onal essay help education and learning to boost your positions on the job you should have really an active plan which stops you from completing diverse academic initiatives punctually. The sole difference is the area of study and the necessities of the subject. The price of adoption is still another crucial issue. So right here, how to compose a term paper organizations are carrying out the precise same, helping college students in return of a minor amount of income that's nothing in comparison to what they're accomplishing. So it is suggested to buy an actual product in order to find a perfect work. There is the perfect alternative for you. You can receive all the things and you don't will want to visit the marketplace. You may encounter some unreliable packages on the market, but just don't dupe yourself by cheap products. How to Get Started with How to Write a Term Paper Wiseessays.com? Before you commence working on your essay, take a look at all requirements that need to be followed. When it's the perfect school essay writing supplier, it's very likely to offer you homework on demand. College admission essay is essential after you wish to put in the college or university. When you're going to have college best application essay you might need to be positive in its excellent. Things You Should Know About How to Write a Term Paper Wiseessays.com Your give great results ought to be vivid and impress absolutely everybody, specially your tutor. So, now you see that it might be an honestly time-consuming company which necessitates tons of hours. Lucky you in the event that you have this kind of opportunity. Otherwise, it is going to be a fun for you. The Nuiances of How to Write a Term Paper Wiseessays.com You've got an opportunity to speak together with your writer at any moment you desire. You ought to bear in mind our writers can write every tiny thing even if it appears impossible. For the motive that you ought ton't underestimate the importance of the papers you've been assigned, as though you don't compose and effectively compose your college phrase papers and submit them on time you're able to kiss your valuable de gree superior bye. Formal writing demands simplicity and accuracy. Even essays written employing the stream of consciousness technique have a particular goal at the conclusion of the essay. Before you commence writing an assignment, make an outline. Seasoned writers will take pains to finish a paper of the maximum quality for you. You even get excepts from every paper. If you really need to be educated then you might have to learn how to express yourself on paper. To start with, you should keep in mind that a research paper is an official paper. The expression paper is among the academic writing assignment styles. Custom cheap essay writer here are frequently well prepared to adhere to all your requirements and compose a perfect essay. If you own a choice choose a book you might enjoy. You may want to understand that it's reputable to order essays for money. Every of us knows that currently it's simple to order customized essays simply and rapidly since there is surely a wonderful deal of on-line customized essay sites which supply it. You could have an easy private premium provide and to cover essay online.

UCD Individual Assignment Submission †Free Samples to Students

Question: Discuss about the UCD Individual Assignment Submission. Answer: Introduction Since its incorporation in 1934, it became the maximum manufacturer of commercial aircrafts, defense aircrafts and is associated with NASA too, after it acquired McDonnell Douglas and Rockwell International in 1997 1996 respectively(ADVAMEG, 2017). It has maximum number of flying aircrafts of around 9000 commercial planes across the world. Boeing undertook the project to design and manufacture commercial aircraft which can carry 210 to 290 passengers to very long range distance with 20% less fuel consumption using the lighter weight composite material for its body which helps in reducing the overall weight of the aircraft. In 2011, Boeing received order from 57 customers at a time. With so much success in designing phase, it received orders from all corners of the world, but at the same time due to various reasons it encountered many problems like: The production was dependent on multiple suppliers for different specialized items like batteries, electrical system etc. which were not supplied with proper quality and in time, so due to complex supply chain managements it got delayed. Original schedule of delivery was May 2008, but it suffered around 3 years of delay and could receive quality certificate from AAA in August 2011, so it had to pay huge penalty of around $ 4 Billion(MICHAEL, A., 2012). Neglected In-House Advise: To produce aircraft with cost cutting, Boeing had to neglect own in house technology as advised by technical expert and look for outsourcing and it was the major cause for its failure(O'DONNELLAN, R., 2016). Because of above issues the various faults started showing while testing and after the commercialization like fire in Rolls-Royce engine, problem in its landing gear, problem with its electrical system, caused stemming of batteries, automatic engine shutting down after long use due to software issues etc. which increased the after sales support service cost and aircraft breakdown penalties. Boeing had adopted altogether new outsourcing model, according to which it outsourced not only the design and manufacturing but even few assembling also to its partnered companies who dont even had enough knowledge about the assembly procedures and resulted in huge loss. It copied the outsourcing structure of Toyota, but forgot to conduct the in depth study of the criteria of outsourcing being considered by Toyota. Toyota always outsource the items to its well developed and proven vendors only who has already delivered at right time with right quality in past, whereas Boeing outsourced to untrusted vendors(DENNING, S., 2013). Communication Procedure: Boeing introduced web based communication Exostar which enabled to communicate through web rather than visiting the site personally which restricted from gathering actual information of progress at different vendor shops. On the basis of above problems which happened during the project and post-project phase of the Boeing 787 Dreamliner project, it can be easily identified that they did some big mistakes at the initiation and planning stages of the project which could not be rectified easily at the monitoring and closing stages and the result of the decisions are well known to all. But there could be few steps or procedures of Project Management which could have prevented them from getting such a huge set back of around 5 Billion USD losses as penalty itself are as below: The company had to take advantages of the innovated projects and its procedure to develop cheaper product and before the timeline from some new innovations being done by few companies without even testing their credential and were being used for the first time in the system(SHENHAR, A et al., 2016). Using of such untested systems in the prestigious project like 787 Dreamliner should have been avoided. Boeing should have used the in house tested supply chain management system for having better control over the project processes starting from Initiation to Closing and in between Execution phase of few critical items only as per their traditional practice. Improper selection of Supply Chain Management System: As one innovation does not fit into all sizes, the Toyota system of managing supply chain management was the brilliant innovation of the time which was copied by Boeing to manage its system, which could not be made profitable and even became the cause of major failure. So if Boeing would have performed the study of its organization strategy first before finalizing the outsourcing strategy and would have kept control over the designing and manufacturing procedures rather than transferring them to outsourced company the project might have saved many penalties. Proper assessment of own organization strategy, its mission, setting long range intermediate goals, adopting SMART strategy, analyze SWOT properly, different scenario planning are must for the success of any organization. Proper Risk management was not performed prior to ordering the outsourcing vendors was the another reason which should have been avoided by Boeing(HARRISON, D., 2017). While conducting the assessment workshop all the comments received form experts must be evaluated qualitatively and quantitatively to reach at some one point conclusion on the basis of the amount of risk and accordingly risk mitigation plan also should be done to assign extra cost (Management Reserves) to the project so that in case of any unforeseen situation this budget can prevent the organization rom going over budget and prevent from putting all the systems at stake. So unlike Boeing, all the execution and financial risks must be assessed forehand before finalizing the strategies. So, by taking above steps and following the simple procedures of Supply Chain management, select outsourcing procedure on the basis of organizations strategy and evaluation of in house expert comments could have prevented Boeing from having such losses. Conclusion The lessons learnt from the above failure analysis that, Boeing should have kept the designing and manufacturing control in own hands and the outsourcing has resulted in losing the control over the processes and moreover any organization must give importance to its in-house managers or employees and must always evaluate their feedback first before taking some adverse step. As Boeing ignored the comment received from technical expert and had to pay huge penalties of around 5 Billion USD. References ADVAMEG. 2017. The Boeing Company - Company Profile, Information, Business Description, History, Background Information on The Boeing Company. [online]. [Accessed 18 August 2017]. Available from World Wide Web: https://www.referenceforbusiness.com/history2/25/The-Boeing-Company.html DENNING, S. 2013. What Went Wrong At Boeing? [online]. [Accessed 18 August 2017]. Available from World Wide Web: https://www.forbes.com/sites/stevedenning/2013/01/21/what-went-wrong-at-boeing/#5175d8337b1b HARRISON, D. 2017. Lessons Learned from Boeing's Stumble: Risk Assessment is Key to a Successful Strategy. [online]. [Accessed 18 August 2017]. Available from World Wide Web: https://www.cssp.com/CD1209a/StrategicRiskAssessment/ MICHAEL, A. 2012. Case analysis boeing 787. [online]. [Accessed 18 August 2017]. Available from World Wide Web: https://www.slideshare.net/Ashishmichael/case-analysis-boeing-787-14882332 O'DONNELLAN, R. 2016. Project Failures: Boeings 787 Dreamliner. [online]. [Accessed 18 August 2017]. Available from World Wide Web: https://www.brightwork.com/blog/project-failures-boeings-787-dreamliner#.WZaE6nHhXIU SHENHAR, A, V HOLZMANN, B MELAMED, and Y ZHAO. 2016. The challenge of innovation in highly complex projects. Project Management Journal. 47(2), pp.62-78.

Melbourne Football Club

Introduction and current marketing situation Background Melbourne Football Club (MFC/ The Demons) is in dire need of a reinvention. Public support is dwindling after mediocre performances in 2012 and 2013. The past football season has been particularly devastating after the team started by losing its first ten matches. The Demons ended the season at the second last position in 2013.Advertising We will write a custom report sample on Melbourne Football Club specifically for you for only $16.05 $11/page Learn More These poor performances elicited dramatic reactions from fans and opponents alike. In some instances, MFC was booed out of the stadium by its own members. In fact, internet blogs were buzzing with calls for resignation of top officials, coaches, players or redesigns of the entire team. The organisation responded by sucking its coach in the middle of the season and getting an interim one. However, this action did not seem to overturn the Demonsâ⠂¬â„¢ poor fortunes. Now, morale is at an all-time low within the team. Members and supporters of the players want to see an overhaul of the operation and management of the Club. Some of the loyal fans have left the team because they see no hope for the future. There is no shortage of strategies and possibilities that MFC can use to get back on its feet. In the past, the organisation has always relied on media reports to inform the public about their strategies. This has put them in a position where they cannot control what is being said and how it is reported. Some of these media reports have been less than flattering as they already have a bias against MFC. What the club needs is a report about the reengineering of the institution from their side, conveying their own point of view. Rationale The Demons need to rebuild their brand by making changes to the club and marketing these changes to the public. It is likely that this may increase support from former supporters who felt disa ppointed by the team’s performance and left the club. The goal of this marketing campaign is to restore membership to its original peak numbers. Melbourne Football Club has historically enjoyed a lot of support from people who have been with it for a long time. However, the club’s poor choices have caused a lot of attrition thus leading to diminishing memberships. It is necessary to get back these individuals who had seen the potential of the club and the advantages that it has over others. Getting back former supporters is much easier than reaching out to new consumers at a time like this. Few reasons exist to lure members back, so a marketing campaign is the only way that the club can achieve this feat. By showing its rebuilding efforts, MFC can prove to supporters that there is hope. This may ignite old passions over the team and thus lead to membership restoration.Advertising Looking for report on business economics? Let's see if we can help you! Get your fir st paper with 15% OFF Learn More Scope of the plan This marketing campaign is a combination of strategy and promotion. It will revolve around the rebuilding efforts of the organisation. All the changes made during the preparation for the next season will be documented, announced and distributed to media houses around the country. It will thus involve sending to potential members and current members information about new developments in the club. In order to achieve this, the company will start by looking at its records in the peak year of 2011, where its membership base was at its highest. It will then establish a database that contains names of those who defected from the club since that time. The organisation will then send them video updates and information about strategic or operational alterations. It will give the consumers offers on DVDs and inform them about how to renew their membership. The plan also involves working with current members of the team to solidify th eir support. This will be achieved through social media and the company website. They will have access to promotional videos on these strategic changes and opportunities to purchase DVDs. The DVDs will contain 2013 season highlights for the Demons. It will remind members that they have a reason to support the team and should thus stay with MFC. A total of AUD 22,000 will be needed for this entire campaign. Analysis and SWOT Porter’s five forces One can argue that supplier power is moderate. First, clubs can switch from supplier to supplier at relatively low costs. Therefore, more power lies in the hands of Melbourne Football Club with regard to this parameter. Volume matters a great deal to suppliers who prefer to have huge concessions. Most clubs can offer such orders but they are only eighteen in number. On the other hand, it is difficult to substitute inputs for most sporting memorabilia or merchandising products. Therefore, this gives suppliers a slight reprieve from domi nation by clubs. Several barriers to entry exist within the Australian Rules Football industry. First, a club’s success will depend on the strength of its brand. It takes decades to build a strong reputation, so new entrants may not find it easy to compete. Likewise, because it is also difficult to change a club by either merging or selling oneself to another one, then new entrants may be discouraged from entering the market. Furthermore, one must invest a substantial amount of capital to start a club. It will require a lot of financial commitment from the owners to keep the institution running. This is a great deterrent to potential entrants. Nonetheless, some players may be attracted to the relatively high economies of scale that exist within the company.Advertising We will write a custom report sample on Melbourne Football Club specifically for you for only $16.05 $11/page Learn More The threat of substitutes is something worth considering wit hin this industry. It is easy to switch to other types of sports like Rugby and cricket. These three games have been competing against each other for a relatively long time. Nonetheless, some consumers are die-hard Australian Rules football fans so they are not likely to substitute the game for another. Increased sponsorships and marketing campaigns for the top three games could threaten the exclusivity of Australian Football (Morgan 2012). Clubs in the industry have a high degree of rivalry. This has emanated from the very low levels of industry growth as well as the relatively low product differentials offered by most clubs. It is always easier to enjoy market domination when an industry is growing. When it reaches and surpasses its peak, then players must struggle to differentiate themselves. Nonetheless, one may argue that the high brand identity that most teams enjoy prevents fans or members from leaving them at will. Furthermore, the diversity of each of the clubs makes each c lub unique in its own way. Most individuals choose to remain loyal to a team owing to their geographical and family background. This moderates the degree of competition to a certain extent. It is the relative degree of rivalry between clubs that sometimes leads to cases of misconduct. Some instances of doping have been reported as well as match fixing or ‘tanking’. This unethical behaviour often comes about when teams are under excessive pressure to perform. Such is the case with Australian Rules football clubs. The organisation under discussion – MFC – was recently questioned for its role in match fixing. It was accused of deliberately playing poorly in order to ensure priority picks in the next seasons. Investigations revealed that the club had not done this knowingly but that its administrators had alluded to the importance of getting priority picks. As such, MFC had to pay fines for engaging in the same. This tarnished its name and put into question th e feasibility of the brand in the future (Browne 2013). One can state that an average level of buyer power prevails in the Australian Rules football industry as factors that increase buyer power are equally neutralised by those that reduce it. For instance, since brand identity and loyalty is quite strong, individuals find it difficult to simply leave a club. On the other hand, they are well informed and demand for more effort from their clubs.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Many buyers are not sensitive to price and will be willing to pay slightly more for their team’s products. In this regard, product differentiation mitigates buyer power substantially. Buyers have a series of options from where they can select their dose of sporting action, so this increases their bargaining power. The number of buyers that exist in the country for Australian Football is relatively high, and this minimises their influence as it gives the few sporting suppliers a greater say. Overview of current product and service Melbourne Football Club is one of the eighteen clubs managed by the national Australian rules football body – the AFL (Australian Football League). This organisation offers members an opportunity to enjoy watching their favourite players competing in live matches. For this service, individuals have to pay for tickets on match day. The organisation has also entered into partnerships with broadcasting houses such that their matches can be aired live across the nation. It also works within the media industry to furnish consumers with adequate information about the club. Sometimes this may occur through the internet or even manually. The club, like many other sporting organisations, offers merchandising services. One can purchase DVDs, t-shirts and wall papers that relate to the institution. They also use technology to access their fans. There are mobile phone alerts, pictures and other applications that users may purchase from MFC. The company allows individuals to purchase membership for the team so as to enjoy certain privileges of belonging to the team. This club woks hand in hand with corporate and private sponsors to manage and develop the game. They also do auctions of their memorabilia (Ken 1995). Since Melbourne Football Club falls under the AFL, they have come to depend on support from the latter entity. In situations where the company is in serious debt or requires support to stay afloat, then the national governi ng body may step in to support them. However, such a relationship is contingent upon the club’s ability to follow the AFL’s conditions. Therefore, financial independence is critical to success in Australian Rules football, especially for Melbourne Football Club. Competitor analysis Currently, all the teams in Australia Football may be regarded as competitive rivals for MFC. As of September 2013, the organisation was ranked 17th out of 18 in the Australian Football League. This was an all time low that the club had reached since the turn of the century. In the previous year, the company was position 16 – a spot that it had held twice in 2008 and 2009. Clearly, the club has been suffering from a losing streak that is not just costing the company its huge fan base, but could also push it into oblivion. Calls for the disbandment and relocation of MFC have been rife throughout the 2013 football season (Adam 2013). Therefore, this organisation is in dire need of a res tructure if it hopes to remain relevant in Australian Rules Football today. Competition for the organisation stems from all corners. First, it comes from individuals from Melbourne. Part of the reason why the club has enjoyed such huge and strong patronage is its geographical location. However, other clubs that exist in the same region like North Melbourne, Richmond, St. Kilda and Western Bulldogs could play the same role. Their performance is more impressive than Melbourne Football Club and this could exert a huge strain on the team. Melbourne also takes pride in the fact that it is one of the founding organisations in the sport. Clubs like Essendon and Carlton could also boast of this trait thus making them a force to reckon with in the future. They have been in existence since 1897 and participated in the premiership season just like MFC did (Borland and McDonald 2004). In essence, the club has lost to almost all clubs in the competition. In 2011, it lost to Hawthorn, Geelong, an d others. During the next year, MFC lost to nine teams. In 2013, it hit an all-time low when it lost to Port Adelaide, Gold Coast Suns, Greater Western Sydney and several others. This is indicative of the mediocrity that the team has displayed over this last season. Some sports critics claim that the level of play for the club has deteriorated to such an extreme level that the team does not deserve to participate in professional competition. Other clubs like Port Adelaide did relatively poorly in competitions over the past few years. However, their administrators dealt with the problem by changing their sponsors, increasing their membership base as well as finding a new president and coach. In essence, this club reinvented itself, and has shown dramatic improvements over the 2013 football seasons. Therefore, a team such as this one is a force to reckon with for a club like MFC. Currently, MFC’s rivals are all the low ranked teams in the competition. The team now focuses on be ating the bottom five clubs and will then work its way upwards in subsequent years. SWOT table Strengths A strong brand identity across the country Loyal supporters who stuck with the team in 2013 Renowned players that have demonstrated their prowess in the past Eliminated ineffective coaches and staff Garnered financial support from the AFL Weaknesses Has been on a losing streak for almost a decade, with the worst performance in 2013 Team members lack morale and seem to be under exploiting their potential Poor financial management Loss of support from typical members Accused of match-fixing (tanking) Damaged brand name Few coaches and players want to join MFC Opportunities New coaches and administrators could fill the vacuum in the club Their losses could be used as the starting point for a turnaround Marketing these rebuilding efforts could trigger support from former members Retired Australian football players with high fitness levels can rejoin the team Threats Co ntinued losses could result in even lower levels of support The AFL could call for the disbandment of the club or a merger with another team Members could permamnently switch to other Melbourne-based teams Managerial and administrative changes might not garner public support Objectives The key objective of this marketing plan is to increase the membership base of the club from 33, 177 to 37,000. The Club’s highest membership base is 36,937. Therefore, this new target is just 63 members shy of the 2011 figures. In order to achieve this, the organisation needs to meet these specific objectives Establish the number of former members that have defected from the club Furnish both new and old members about new changes in the club’s management within the next year Sell sporting merchandise (DVDs ) to inspire former members to rejoin the club. Marketing strategy This marketing plan will target the former defectors of MFC. It will also seek to solidify support from the c ore club supporters who are still with the team. Since the group performed poorly in 2013, there is the danger that some of the existing members may choose to defect to another club. Therefore, the organisation ought to encourage or continue supporting the team. A database already exists on the current and former members of the institution. This target market was chosen because of the special circumstances under which Melbourne Football Club is operating. They are at an all-time low with regard to performance and would find it particularly difficult to recruit new members. Usually, Australian Football clubs experience surges in memberships when they are doing well. However, when the results are dismal, then the opposite is true. It would be unrealistic to increase membership during such an implosion. Nonetheless, when persons who have pulled out learn that the club that they supported before is doing a lot to revamp its image, then they could come back. The main aim of this campaign is to create a relationship with the consumers within the marketplace. MFC will establish a link with the former members of the club by a series of personal relationships strategies. Since the organisation already has their contact details, it will use these to regularly update them about new developments in the team. For instance, when it changes its players, it will give these target audience a chance to access the information accordingly. Further, it will also sell to them merchandise at exclusive prices for which other interested parties would have to pay substantially. P’s of sport marketing Product The product under sale in this plan is the rebuilding of the club (Beech and Chadwick 2004). MFC will sell these efforts through media channels as well as personal contacts. It is hoped that customers will associate these efforts with potential improvements on the field during the next season. Potential customers will demonstrate their commitment by renewing their membership after the marketing campaign. Additionally, the marketing plan will also be selling some sports merchandise that highlights the potential and actual achievements of the club. There will be DVDs that contain season highlights in 2013. Although these highlights will be few and far between, they will remind former players about the stars that exist in the team. They are also likely to elicit a feeling of pride and nostalgia. These DVDs will be available to the target audience at a bonus price. Former members will also get short videos on some of the changes that have taken place within the club. Price Since the club will be selling something intangible, like their rebranding efforts, then this is best associated with the brand name. Membership prices will still remain at the same price as 2013. Individuals will need to see something predictable when they come back to the team, and finding the same prices as before will encourage them to join. The DVDs will be available to these indivi duals at a reduced price of AUD 10. They will be informed about this exclusive price in order to ensure their participation. Distribution Membership can be purchased online as had been previously done. Since several MFC fans are digitized, this will be an effective way of getting to them. Additionally, they can buy the DVDs using the same platform. The material will be shipped to them upon purchasing it. The DVDs will also be available in the company’s premises. Promotion This will form the bulk of the marketing plan. Most of the information concerning the new developments in the team will be sent directly to the former members of the club. Their contact details will be obtained through the company website. Thereafter, they will learn about these changes through short videos that document the club’s journey. They will get emails concerning the efforts that the organisation is putting in restoring its name. Furthermore, they will be regularly updated, via email, on upco ming events in the team. Information about the DVDs containing the season highlights will also be sent to these individuals. Personal relationship marketing will be the key driver behind success of the club. Aside from email contacts, the rebuilding efforts will also be marketed through traditional media. The club will take a proactive stance by approaching the leading sports brands in the organisation and furnishing them with information about some of the changes they have made. It will not wait for sports journalists to pay them a visit. Instead, the club will take the opportunity to control the public’s perception of it through its own initiatives. The team will work with radio, television and sports magazines to update them on their progress. If MFC sends away players and hires new ones, it will give its angle on this and explain it thoroughly to news outlets before they approach the institution. This will help to give their perspective on the developments in the company. Perhaps one of the most effective channels of conducting relationship marketing is social media. The club will increase its engagement with the public on social media. It will respond to questions that individuals have on a regular basis and also furnish them with new updates about the club. Social media will contain links that direct visitors to the company websites. Here, they will find teasers or short clips on videos that they can find on the same. They will also learn about how they can get the documentaries from the organisation. The idea is to increase the number of updates on social media so as to match members’ need for more news. Some of the ways in which the company will work on boosting its social media strategy is by making the page more colourful. It needs to show people how motivated the company is to become better. Individuals also get access to training sessions and other team efforts that the company is doing through this page. Every person who likes the pa ge will be given information on these changes. Additionally, some of the promotional merchandise will be available to those who use the platform. Action Progress The current plan will last for a period of six months. The idea is to get people to support the team independent of their performance outside the pitch. The campaign will start on the 12th of September 2013 and end on the 12th of March 2014. All members of the team will be involved in the process. However, a greater emphasis will be given to the marketing team. In the first week of the marketing campaign, the organisation will establish the names, contacts and location of the people who defected from the club. It will thus use this as a starting point. IT personnel within the company will be responsible for this parameter. As stated earlier, the success of the marketing campaign is contingent upon the type of strategy adopted by the company. It is necessary for all the concerned stakeholders to start working on a rebuilding program. People who will be involved include the board, which will make decisions on who their president and senior leaders will be. The senior executives will also be responsible for the dramatic changes that will form the core of all marketing communications. There is no schedule for these individuals as they will commence their activities at the beginning and end them in March 2014. After the first week of determining who the defecting members are, the marketing team will select a media team to create a series of videos or documentaries that will contain all the latest happenings in the club. The fist video will be created on the 25th of September and the media team will continue releasing such videos on a bi-weekly basis. At this point, the marketing team will step in order to determine where to distribute or sell the material. They will work simultaneously with IT professionals in order to upload it on the company website. Marketers will mail them to all the identified defecto rs. They will ensure that individuals give them permission to communicate with them in order to minimise privacy infringement. One month after the commencement of the campaign; that is on the 12th of October, the media team will compile MFC highlights from the latest seasons. This process will involve examining footages of all the matches and showing instances where the club took control of the game. Sometimes this may involve matches that the team lost, but those moments will still be worthwhile. Information about the availability and sale of this product will be available on the company website, email and social networks on the next day, after the release of the product. This will also be the responsibility of the marketing team. As other events unfold, the media team will keep compiling these highlights and placing them on the selected platforms. Media communications between MFC and traditional media outlets like radio and television will also be covered by the organisation. Thes e communications will depend on the degree of change in the company. As soon as they take place, the media team will make a report on the same through a video as well as through written formats. They will then edit this information within a day in order to portray the organisation in a positive light. All the material will be sent to television and radio companies simultaneously. Four radio and television stations will be involved. Budget Items Cost (A$) IT management of information 1,500 DVD compilation and making copies 5,000 Video documentary 2,500 Television 10,000 Radio 3,000 22,000 Measurement The key objective of the marketing campaign is to increase the membership base to 37, 000. If the organisation will be able to reach this level, then the marketing campaign will have succeeded. However, one must note that it is not always possible to reach target levels. Therefore, the organisation must be open to falling short in this area. It will allow for a shortfa ll margin of 10%. Additionally, the company will measure the success of its campaign by the number of responses it obtains from social media. Since one cannot measure the number of people who intend to leave but chose not to, a good indicator of success would be the feedback obtained from people. If the number positive responses from existing members increase, even by a small level, then the campaign will have succeeded. References Adam, P 2013, Every day is like a Sunday, http://mfcdemonblog.blogspot.com/2013/09/the-call-of-void.html Beech, J and Chadwick, S 2004, The business of sport management, Prentice Hall, London. Borland, J and McDonald, R 2004, Professional sports competitions in Australia, Praeger, Westport, Connecticut. Browne, A 2013, From priority picks to claims of ‘tanking’, how it got to this, https://www.afl.com.au/news/2013-02-19/how-it-got-to-this Ken, P 1995, The complete guide to Australian Football, Pan Macmillan, Victoria. Morgan R 2012, Cricket a nd AFL dominate sports watched on TV. Web. This report on Melbourne Football Club was written and submitted by user Zayden Tyson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.